we build

strategic design

It goes by many names: new product development, service design, user experience, human-factor design, business strategy…

We call it problem solving.

No matter what you call it, one thing is certain:

Successful brands, products, and services are designed with purpose.

We help you define your purpose and determine direction via collaborative activities, in-depth research, and creative planning.

  • ideation workshop
  • strategic design workshop
  • persona definition
  • primary/secondary research
  • product/service positioning
  • product/service roadmap
  • go-to-market plan

brand design

Your brand illustrates your vision.

A great brand aligns with your business goals and acts as the catalyst for all business decisions.

Customer experience is defined by your brand- not the other way around.

  • brand strategy workshop
  • market trending
  • brand attribute definition
  • brand position
  • visual identity graphic design
  • voice definition
  • marketing material graphic design

interaction design

Defines the structure and behavior of interactive systems.

It is the moment in time when you are providing value to your customers.

We like to think of it as the digital conversation with your end user.

We collaborate with you to create truly intuitive customer experiences for mobile, desktop, and all things digital.

  • wireframe
  • mockup
  • prototype
  • digital style guide
  • development

kevin dodson

Managing Partner | Founder

Kevin is a product innovator that has spent the last 15 years creating and launching technology products and services for the consumer- and enterprise-users. He does this while trying very hard to fill his free time with skiing.

dr. ehren dodson

Head of Research

Dr. Dodson received her doctorate in Experimental Psychology at Saint Louis University with an emphasis in cognition and neuroscience. She previously had a Postdoctoral Fellowship at Northwestern University Feinberg School of Medicine. She has over 8 years experience in human behavior research. She has co-­authored several manuscripts and chapters in addition to teaching introductory General Psychology and Developmental Psychology courses. She is active in the community and enjoys hiking and skiing together as a family.

suzzette kraus

Lead Copywriter

Suz is one of those oddball wordsmiths who actually enjoys the editing process. She is also a voice-over artist who has recorded everything from phone systems to commercials and audio tours. Knitting, hiking, and piano keep her busy in her free time.

paul kraus

Managing Partner | Founder

They call him "PK". PK is a creative designer, strategist and motorbike enthusiast. For the past 20 years, he has been helping various organizations paint visions for their unique brands, products and services.